NY Landing Lesson 8: Go-to-Market Strategies from Silicon Valley Serial Entrepreneurs

In support of Taiwanese startups aiming to enter the U.S. market, i2i’s “IP2 Scale Out Program” offers targeted guidance.

On June 5, the New York Landing Program held a session featuring Silicon Valley serial entrepreneurs Terry Hsiao and Peter Corbett, who shared insights into building effective business networks, brand marketing strategies, and go-to-market (GTM) approaches to attract investors and potential customers.

New York Landing Lesson 8: Go-to-Market Strategies from Silicon Valley Serial Entrepreneurs

Speaker: Peter Corbett

Peter Corbett, founder and former CEO of iStrategyLabs, is well-known for creating digital strategy solutions across online and offline marketing.

Currently serving as an executive coach and venture partner at Up.Partners, he brings extensive experience in marketing and technology, having worked with high-profile brands like Disney+, ESPN, ABC, NPR, GE, Microsoft, NASDAQ, Intel, Coca-Cola, and Ford. His background provides participants with valuable insights into both entrepreneurship and brand marketing.

Speaker: Terry Hsiao

Terry Hsiao is a renowned Silicon Valley serial entrepreneur with rich experience in startups.

[Learn more here.]

Highlights

Building an Effective Business Network

• Network-Building Strategies – Understand the importance of establishing connections that attract investors, clients, and business partners.

• Expanding Your Network through Personal Branding – Utilize social media, industry events, and personal branding to broaden professional connections and increase business opportunities.

Navigating Startup Challenges and Achieving Success

• Tackling Common Startup Challenges – Discover key strategies serial entrepreneurs use to overcome obstacles like fundraising, team management, and market entry.

• Learning from Real-World Experiences – Gain insight from the speakers' personal journeys, uncovering essential attitudes and factors that contribute to successful entrepreneurship.

Practical Brand Marketing Techniques

Boosting Brand Visibility – Explore actionable brand marketing tactics that help entrepreneurs elevate brand awareness and attract target customers.

Shaping the Entrepreneurial Mindset

Embracing Resilience and Creativity – Highlighting the importance of a strong entrepreneurial mindset, this session encourages participants to foster resilience and creativity to drive continuous innovation and growth.