NY Landing Lesson 6: Product Positioning, Customer Analysis, and GTM Strategy

i2i continues to advance the “IP2 Scale Out Program,” empowering promising Taiwanese startups to expand into the U.S. market. Ten teams are currently in New York for an immersive month-long training program. On May 30, the sixth session of the program was held.

NY Landing Lesson 6: Expanding into International Markets – Product Positioning, Customer Analysis, and GTM Strategy

Instructor: Misha Leybovich

Misha Leybovich is the founder of 8P Strategy, bringing vast experience in market strategy with a focus on helping businesses implement AI for digital transformation. His expertise lies in identifying and solving potential challenges.

He is also the CEO of Partylab.ai, which promotes AI-driven social events, emphasizing creativity and personalized experiences.

Previously, Misha was the Sales Director for Starlink at SpaceX, where he led international market expansion efforts. He also spent 3 years at Google developing AI products and modernizing digital marketing technologies, giving him a well-rounded strategic perspective.

Key Course Themes

The Importance of Product Positioning

• Explore effective approaches to product positioning.

• Understand how to consider market demands and competitive landscapes when designing go-to-market strategies.

• Misha will share success stories from his past experiences to help participants understand the critical role product positioning plays in market success.

Customer Journey Mapping

• Learn how to create a Customer Journey Map to gain deep insights into customer needs and behaviors.

• The session will cover tools and methods for customer analysis, guiding participants to identify pain points in the customer journey and offer improvements to enhance the overall customer experience.

Go-to-Market (GTM) Strategy

• Introduce various go-to-market strategies, including direct sales, partnerships, and digital marketing.

• Understand how to choose the most suitable strategy based on the product’s characteristics and market conditions to achieve business growth goals.

AI in Business Expansion

• As the CEO of Partylab.ai, Misha will share insights on how AI plays a role in expanding international operations for startups.

• He will present real-world examples demonstrating how AI-driven social events can boost customer engagement and satisfaction.