NY Landing Lesson 12: Market Research and Product Positioning for Entering the U.S. Market

i2i’s "IP2 Scale Out Program" is designed to support Taiwanese startups in their quest to expand into the U.S. market, opening doors to global opportunities. This month-long immersive training in New York offers participants a comprehensive introduction to the local business landscape.

On June 12, through our local partner, U.S.-based accelerator EntreCamp, i2i invited fintech expert Ivan (Chen-Ping) Lin to lead a specialized session. Ivan shared key strategies to help startups effectively enter the U.S. market.

NY Landing Lesson 12: Market Research and Product Positioning for Entering the U.S. Market

Speaker: Ivan (Chen-Ping) Lin

Currently serving as Chief Product Officer at fintech startups Superposition Finance and Concordia, Ivan brings extensive experience in product management from his tenure at HSBC New York.

His expertise lies in international market research, product positioning, and business strategy, making him a valuable mentor for startups looking to navigate the U.S. market.

Course Highlights

Strategic Planning for U.S. Market Entry

• Laying the groundwork with thorough market research.

• Understanding the dynamics, demand trends, and competitive landscape in the U.S.

• Defining a competitive edge through precise product positioning tailored to the U.S. market.

Key Methods and Tools for Market Research

• Exploring advanced techniques for conducting in-depth market analysis.

• Utilizing specific tools and analytical methods to evaluate demand, competition, and consumer behavior.

• Equipping startups with actionable insights to make informed business decisions.

Product Positioning Aligned with Market Demand

• Ivan emphasized that successful product positioning is critical for survival and growth in a new market.

• Drawing from his entrepreneurial journey, he demonstrated how to adapt products to meet U.S. market needs and develop strategies that maximize market penetration.

Designing and Implementing Business Strategies

• Ivan shared his firsthand experience in founding startups in the U.S., offering practical advice on crafting effective business strategies.

• He highlighted the importance of localization, urging Taiwanese startups to tailor their approaches to better compete with local players.

Ivan’s session included personal anecdotes about his experiences studying, working, and building startups in the U.S., providing valuable context and inspiration for Taiwanese teams looking to embark on a similar journey.