資育今年度攜手美東創業加速器EntreCamp推出2024 IP2 Scale Out Program 紐約計畫,協助臺灣潛力新創參與為期六週的全英文專家課程,針對美國投資市場及產業脈動提供指導諮詢,讓國內新創團隊能用更佳姿態面對海外市場的挑戰。
授課講師
Course 3:Business Model Canvas & Customer Segmentation商業模式圖 & 市場區隔
課程摘要
EntreCamp 第三堂線上課程,Terry講師說明新創如何建立自己的商業模式圖。商業模式圖由新創企業的九個關鍵成分組成,可以幫助團隊全面自我分析,找出需要精進的環節並明確未來發展計畫。
Terry講師詳細解釋每個組成部分的核心內容,提供相對的個別實踐建議及常見陷阱,最後協助學員們定位各自產品或服務的市場區隔,有效構建各家新創的商業模式圖。
課堂大綱
價值主張 Value Propositions
學會識別您的獨特賣點。Identify your unique selling point.
市場區隔 Customer Segmentation
根據不同的特徵對市場(客戶)進行分類。Categorize your customers by their distinctive characteristics.
產品的使用者不會總是您的客戶。Your product’s user may not always be your customer.
維持客戶關係的關鍵是傾聽反饋並即時給予回應。The key to maintaining customer relationships is to listen to their feedback and respond promptly.
風險投資公司可能會直接向客戶尋求有關您的產品或服務的評價。VCs may seek feedback directly from customers about your product/service.
收入模式 Revenue Model
目標是保持收入來源多樣化。Aim to maintain a diversified source of revenue.
仔細考慮定價策略。Carefully consider your pricing strategy.
關鍵夥伴 Key Partners
避免依賴單一供應商。Avoid relying on a single supplier for your company.
關鍵活動 Key Activities
作為創始人,應優先處理關鍵活動。As a founder, prioritize your key activities.
許多人花大量時間在產品開發設計上,卻忽視了應把重點放在自家產品或服務的獨特賣點及目標客戶上。Many founders spend significant time on product development or design but neglect to fully explore their business’s unique selling points and target customers.
流程優化是必要的,但時機很重要。Process optimization is essential, but timing is crucial.
其他關鍵要點 Others Key Takeaways
商業模式圖的所有組成部分,創辦人最初可能只掌握了價值主張。其他部分,可以進行評估預測,然後不斷重複測試、驗證、調整,直到達到產品與市場契合。Among all the components of a Business Model Canvas, a founder may only have a clear understanding of the value propositions initially. For the other components, you can evaluate and make predictions. Then, test, prove, adjust, and repeat the process until you achieve product-market fit.
許多新創公司利用風險投資來追求成長率,卻忘記明確定位目標客戶。Many startups use funding from VCs to pursue growth rate, often overlooking the need to clearly identify their target customers.
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