Enroute has developed a personalized, location-based commerce and loyalty plug-in for mobility companies. Enroute's solution is embedded in ride-hailing and mass transit mobility apps for companies such as Uber, Taiwan Taxi, Taipei Metro, and others. The service allows passengers to earn rides for FREE as they shop, interact, click, and collect items from locations close to their destination. Enroute's smart algorithms create a unique experience for passengers based on the ride details and the user profile. Enroute's location-based commerce layer allows passengers to shop online and collect the orders from shops next to their destination or along the route. This capability is supported by unique data-driven algorithms that tap into inventory systems in real-time.